Benjon is a law firm specialising in intellectual property rights (IPR). On Benjon's website the complicated world of IPR is made simple. The site is stripped of all unnecessary elements. IPR dictionary explains what lawyers’ jargon really means and a symphatetic animation tells visitors what IPR and Benjon are all about. Service concepts, such as the Starter Motor and Brand Guard, sum up the core of Benjon’s know-how.