Bond is a creative agency focused on branding.


Bond + Design Museum

Bond and The Design Museum have concluded a cooperation agreement. In the centre of the cooperation is a comprehensive rebranding, which is kicking off from the renewal of the visual identity and continues on to website renewal and development of both physical and digital user experience, among other things.

The new visual identity has been published today and the identity will be put into practice in all units of Design Museum during the year 2014.

German Design Award 2014 winner

Earlier in October Bond got recognized among the German Design Award 2014 winners for the branding of Attido. The jury wrote:

“The emphasis on the initial black “A” against a signal-yellow background evokes strength and precision. The classic, minimalist and strong image of the new identity unmistakably elevates Attido above the competition and ensures a high level of recognisability. Overall, the design is convincing thanks to a high degree of relevance and symbolism. Slickly executed.”

All winners listed here.

University of the Arts Helsinki branding

The Finnish Academy of Fine Arts, Sibelius Academy and Theatre Academy Helsinki merged in the beginning of 2013 into the University of the Arts Helsinki. Bond created the complete branding solution for the new university.

The strategy for the identity was to create a distinctive set of logotypes based on a common design language, and to introduce an anchor symbol that acts as a point of connection between the university’s mother brand and the three academy brands. The simple and bold ‘X’ has plenty of meanings, just like art does. The symbol can be seen for example, as a starting point, a destination, a meeting place, a location, a signature, an unknown force, a warning, an irritant, a question and a solution.

Check out the website here!

PUR wellness shop now open in Kamppi

PUR is a new generation of wellness shops in Helsinki. Bond created and implemented a complete branding concept for PUR, including everything from the brand identity creation to the shop design, website, photography, advertising and marketing collaterals.

Check out the website here.

Helsinki Design Week in full swing

New playful package design for Cloetta’s English liquorice