Icon magazine asked Bond to contribute a case for the re-design section of their magazine. There was a general feeling at the office that it was time for Santa Claus to get his act together. Belief in Santa Claus is at an all-time low. Confused by the thousands of different Santas out there, children don't know what to think. Bond gave him a facelift and a few new guidelines to help boost his credibility. Photography: Kimmo Syväri.